Trade Show Banners – Vinyl or Fabric?

Banners are a significant marketing tool for any business. Whether you use them for trade shows, events or on your own buildings, mounted on banner stands or hanging from the ceiling, they attract the eye, convey a message and make an impact. The two main banner materials to choose from are vinyl and fabric. Both can be printed in full color and both can be effective. Here are some points to remember when you are choosing between the two.

Lifespan 

Fabric usually lasts longer than vinyl. While vinyl can crack and peel if kept incorrectly, fabric is normally more resilient, and modern materials and printing techniques allow fabric colors to be just as bright and saturated as vinyl. There are numerous different fabrics accessible to print on, like Printed Shade Cloth.

Cost 

Fabric banners do cost more than vinyl banners. If you are creating banners for a once-off event, then vinyl is probably your most cost-effective solution, but if you will use your banners again and again over a year or two, then the higher initial cost of fabric banners balances out against the longer life.

Cleaning

One important advantage of vinyl banners is that they are easy to wipe clean, should there be any spillages or soiling. Fabric banners, on the other hand, have to be prudently cleaned with a damp cloth to avoid staining and can be prone to water marks. Both types should be allowed to dry carefully before storing, to avoid growth of mold.

Future Of Outdoor Advertising In Digital Display Boards

Conventionally most outdoor advertising has consisted of painted signboards and displays. In some cases the printed posters are mounted on to the hoardings. However like all advertising in the online and offline media, outdoor advertising will modification over a period of time, which will vary depending on the message which has to be conveyed by the advertiser. For most conventional painted or advertising changing the message can be time consuming, expensive and hazardous.

http://www.designergraphics.com.au/Images/BANNER%20BUILDING.jpg

However with ‘Digital Display’ boards the outdoor advertising can be changed quickly at a very less price. Though the initial price of buying and putting in the display board will be higher than conventional painted or printed outdoor advertising, there are a number of advantages of using these electronic display boards. Most outdoor advertising is located at a height so that it can be to an outsized variety of individuals in the surrounding area. The other advantage of placing it at a height is that it cannot be easily tampered. Hence it will be difficult for the advertiser or his advertising agency to reach the location and change the advertising message or display. However when digital display boards are used LED. To know more about it, one can search printed banner mesh on web.

LED which are used to control the message displayed. When a digital display board will be used, the advertising message can be changed as often as required.