Banners are a significant marketing tool for any business. Whether you use them for trade shows, events or on your own buildings, mounted on banner stands or hanging from the ceiling, they attract the eye, convey a message and make an impact. The two main banner materials to choose from are vinyl and fabric. Both can be printed in full color and both can be effective. Here are some points to remember when you are choosing between the two.
Fabric usually lasts longer than vinyl. While vinyl can crack and peel if kept incorrectly, fabric is normally more resilient, and modern materials and printing techniques allow fabric colors to be just as bright and saturated as vinyl. There are numerous different fabrics accessible to print on, like Printed Shade Cloth.
Fabric banners do cost more than vinyl banners. If you are creating banners for a once-off event, then vinyl is probably your most cost-effective solution, but if you will use your banners again and again over a year or two, then the higher initial cost of fabric banners balances out against the longer life.
One important advantage of vinyl banners is that they are easy to wipe clean, should there be any spillages or soiling. Fabric banners, on the other hand, have to be prudently cleaned with a damp cloth to avoid staining and can be prone to water marks. Both types should be allowed to dry carefully before storing, to avoid growth of mold.