All successful businesses and organizations should have a strong brand name and recognizable or distinctive logo. Consider the names like Nike®, Samsung®, and Apple® and the strength associated with the names and how recognizable the logos are.
Why have a name and logo trademarked?
Having a good trademark for your brand name and logo protects your business identity and adds value to it by helping it to stand out from the competition.
You can also visit www.brandroot.com/four-letter-domain-names to know more about the trademark and logo.
An example of two businesses
For example, a very nice and local Chinese take away business with the name of Jasmine's Chinese Take Away could exist. If another takeaway business in the same area tried to open using the very same name, they could not, and the existing takeaway business would have grounds to object.
The objections could be enhanced if the first Jasmine's Chinese Take Away had a registered trademark in place, this certainly add weight to the objections. Also, Jasmine's Chinese Take Away to also file that the other take away place would be affecting their brand.
Example of strong names and brands
Supposing Jasmine's Chinese Take Away made really good Chinese food, and it was the best in the area and better than any other Chinese food takes away businesses that were also in the area, then people would think of Jasmine's Chinese Take Away when they wanted Chinese take away.